Product marketing and management consultants
Bringing new and innovative products to market
Getting Your Product to Market is Critical...
But having the wrong plan to get there can cost you money and time. Jasbr understands the ins and outs of distribution for the consumer electronics, hardware, housewares, and telecommunications spaces. We will work with your team to determine the best go-to-market strategy for your products or services.
Getting your products or services on shelf involves more than simply offering the product to the retailer. You will need to build marketing and support programs, have logistics plans, and product pipelines. You also need to be able to identify the distribution channels that have customer segments that match your product. Jasbr can assist you with all facets of developing your distribution plan.
Free One-Hour Consultation
Getting Your First Order is Important…
But your primary goal is to gain sales velocity so you can get re-orders. Getting the mindshare of the retail sales representatives is a key factor to establishing velocity.
With over 100 combined years launching and supporting products in the sales channel, Jasbr has the talent and expertise to support the retail sales representatives and distributor sales teams who are selling your product.
Our Retail Training Solutions include:
•Product training collateral •E-learning programs •Video production •Instructor-led training •Trade-show support •Webinar training •Field Labor Programs
Should you have a selective or an inclusive distribution strategy?
This is a question that deserves serious consideration as it impacts your production capacity, sku requirements, custom packaging, sales support, and potential channel conflict. Whether it is traditional retail distribution, direct to consumer marketing, infomercials, or web-based sales we will help you navigate the distribution channels so that you can avoid channel conflict and improve your bottom-line.
We have built placement programs for:
•Mass Merchants: Wal-Mart, Target, Meijer, Sears, Kmart, AAFES, and more! •Specialty Big Box Retail: Best Buy, Bed Bath & Beyond, Staples, Office Depot, Fry’s, PC Richard, HH
Gregg, and more!
•Specialty Retailers: RadioShack, Ink Stop, Game Stop and others •Home Centers: Home Depot, Lowes, Menards •Warehouse Clubs: Costco, Sam’s Club, BJ’s Wholesale •Discount Chains: Family Dollar, Dollar General, Dollar Tree, Big Lots •TV Network Sales: QVC, HSN •Retail Distributors and Buying Groups: Petra, DBL, D&H, Ingram Micro, CDW, Val-Test, Mid-States, and
•Direct it Consumer Sales: DRTV infomercials, Direct mail, Website Marketing •Affiliate Marketing and Sales •Licensing Programs
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