Product marketing and management consultants
Bringing new and innovative products to market
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After you have conceived of your new product, developed its ultimate design, completed the prototypes, and lined up your production, the next phase of the new product introduction process is to begin your marketing and sales process. One of the most basic tools you will need to create is a product sell sheet.
How to Create a Product Sell Sheet
Key Elements for the Sell Sheet
The front side of your sell sheet is focused on selling the sizzle of your new product. It should include full color photographs of the product, include the product value proposition, and list the features and benefits of the new product you are introducing. It should also include the MSRP for the product.
The back of the new product sell sheet should include detailed specifications, product size, package size, model number, and UPC/item codes. You also should have a table that details the cost of the product (including quantity discounts), master carton information and other key information for potential customers who will be ordering your new product.
Other Uses for Your Product Sell Sheet
Beyond using the sell sheet in your mailings and web downloads, it is a great tool for trade shows. Most buyers and retail merchants get information from dozens of potential vendors and they do not want to carry large PowerPoint decks. For the same reasons, it is useful as a leave-behind after your meetings with potential retailers and distributors. And don’t forget to include your product sell sheet in all media kits and press releases.
Designing Your Product Sell Sheet
Whether you are an inventor or entrepreneur introducing your product for the first time or an established company, you will want to make sure you take the time to develop a professional looking new product sell sheet. This means that it is visually effective with simple and neat messaging and layout. Avoid crowding too much text onto the front of document and instead let the product and your value proposition be the star. The detailed specifications and other technical information should co on the back of the sheet. Additionally, if you have a full product line, try to avoid placing all products onto the front of the form. Instead, place the featured product on the front and have small photos of related products along the bottom of the back page. Also, since you are likely competing with other competitors, you should have your sell sheets professionally printed using high quality paper stock and high-resolution images. This will put your best foot forward.
Seek Assistance When Needed
Many inventors, entrepreneurs, and small companies are focused on developing their products and may not have experience developing product marketing levers like the new product sell sheet, but they do know that speed to market is a critical factor in beating the competition.
If that is the case for your business, you may want to seek out a reputable product marketing agency. They can help you develop your product marketing program as very reasonable cost while you stay focused on designing and developing your new product.
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A One-Page Document That Drives Interest
Used at every trade show, product presentation, for web-page downloads, and in direct mailings, your product sell sheet is a one-page color document that is designed to attract attention to and give the critical facts about your new product. The goal for distributing your new product sell sheet is to get potential customers interested enough to call move to the next step of the sales process.
