Product marketing and management consultants
Bringing new and innovative products to market
Clients and Success Stories
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CEXchange, one of the nations largest providers of recycling and trade-in programs for the consumer electronics industry sought out Jasbr's services to assist them with breaking into new markets. Jasbr creates the R3 brand, developed a unique and differentiated value proposition, created and produced marketing and store sales materials, and brought the new brand to market. R3 Trade-in services are now available in over 1,000 independent wireless retailers across the country. Learn more at www.R3tradein.com
Take Charge is an innovative line of power saving surge protectors that are designed to save customers hundreds of dollars a year through eliminating wasted electricity (vampire power). The inventor of the product secured Jasbr's services to help him bring his vision to market. Jasbr coordinated the sourcing and manufacturing of the product, regulatory approvals, retail package design, product positioning and pricing strategy, and sell-in through its network of manufacturer's representatives. www.takecharge-us.com
Baker's Band is a new product that is designed to help cooks prepare meals while making clean up easier. Made out of FDA approved, oven-safe silicone, Baker's Band easily snaps on and wraps around your 9"x9", 9"x13", or 9" round bake ware to prevent boil-overs and spills. Jasbr's has developed the product positioning, pricing, and packaging for Baker's Band and has leveraged its network of manufacturer's representatives to bring the product into distribution.
Vonage is the nation's largest independent Internet telephone service provider. Jasbr's team members were instrumental in helping Vonage break into the retail channel. This included creating productive relationships with top retailers such as Wal-Mart and Best Buy, e-tailers such as Amazon and Buy.com, and distributors like Brightpoint and QDI. Jasbr's team members also developed new retail product concepts for Vonage including developing the packaging and displays. www.Vonage.com
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Green Power Saver Store is a web-based retailer that is focused on making a difference through selling products that help the environment and save customers money. Jasbr assisted the Green Power Saver Store team with product selection, branding, and website design and construction. www.greenpowersaverstore.com
Clear is the first national provider of 4G wireless services. In need of programs to help support its rapidly growing base of independent dealers and Company-owned retail locations it turned to Jasbr’s team members. Through the creation on in-store displays, training materials, and in-market training programs Jasbr was able to support Clear as its distribution grew by over 400% in two years.
Jasbr’s team members developed a co-branded electronics cable line in conjunction with Monster Cable and RCA. Targeted at the mid to high spectrum of the marketplace, the product line was successfully placed at Target and Sears on a national basis, along with 1,200 independent RCA dealers.
Jasbr team members negotiated a co-branding agreement with HP and RCA featuring PC accessories. Coordinating activities between the two companies, Jasbr’s team members developed the packaging, sales collateral, and displays for the project. They then led the sales effort for 30 skus that were sold into leading mass merchants and electronics retailers across the country
Learn How JASBR Executes the
7 P's of Product Marketing
Positioning
Placement
Pricing
Packaging
People
Promotion
Product
