Product marketing and management consultants
Bringing new and innovative products to market
Jasbr and the 7 P's of Product Marketing
Jasbr’s philosophy around product management and product marketing is focused around the Seven P’s. of the product lifecycle. Mastering each of these disciplines is critical to the long-term success of any product or service. Click on each of the orange segments to learn more about each of the 7 P's disciplines:
It Starts with Your Product:
You and your product development team have a new idea for an awesome new product…but how do your get it to market?
That is where Jasbr can help. We will work with your team to develop the product roadmap that today’s retailers and distributors want to see. And, we will drive all of the processes associated with getting the products certified, approved, manufactured, and brought into your customer’s warehouses.
You can be assured that JASBR has the creative, analytic and strategic expertise you need to bring your product to market. Our areas of expertise include:
- Patent Management
- Regulatory Approvals
- Global Sourcing
- Demand Planning
- Forward and Reverse Demand Planning
- Supply Chain Management
Free One-Hour Consultation
Positioning Your Product Within the Marketplace:
Every retailer has different needs and programs. We will assist you and your marketing team with developing your product’s value proposition. Then we will develop a list of targeted retail distribution that best suits your goals for your business
We will create a customized presentation for each targeted retailer or distributor that includes :
- Customer value proposition
- Retailer cost and placement programs
- Product support
- Training support
- Custom packaging
- Promotional planning
- Manufacuturer's Representation
- Website Design
Pricing is More Than Setting a Price Point:
To create success for you and your product you will need a multi-tiered pricing program that anticipates the needs of your retailers while stimulating demand among consumers.
- Jasbr will help you to develop a pricing strategy that helps you to get your product placed, sold, and re-ordered. This includes:
- Detailed cost analysis
- Allocations for forward and reverse freight
- Return policies and procedures
- MDF and co-op programs
- Multi-level retailer and distributor pricing plans
- Commissions and Incentives
Placement on the shelf is important:
But getting on the right shelves at the right retailers and with the right retailer support is what it is really all about. Working through its national network of retail and manufacturer’s representatives , Jasbr will ensure that your product or service get s the attention it needs and deserves.
Our team off sales representatives is focused by region and area of specialty and each representative has been personally vetted to ensure you get the results you need.
Our representatives have relationships with every key retailer and distributor in the country including:
- Mass Merchants – Wal-Mart, Target, Meijer, and more
- Consumer Electronics Retailers – Best Buy, HH Gregg, RadioShack, Fry’s, Microcenter, BrandsMart, PC Richard, and more
- Home Centers – Home Depot, Lowes, Menards
- Discounters – Family Dollar, Dollar General, Dollar Tree
- Distributors – Petra, DBL, D&H, Val Test, QDI, Brightpoint, Wireless Xcessories Group
Let Us Handle the Packaging and Creative:
You are focused on product development. So let the experts at Jasbr assist you with your packaging design and development.
Different retailers and sales channels have different requirements for packaging and on-shelf presentation. Our experts understand these requirements and can develop packaging that is attractive to the consumer, meets the retailer’s requirements, and is cost effective for you.
- Cardboard, Clamshell, and blister packaging
- Self shippers and Sidekicks
- Wholesales Club displays (1/4 pallet wraps)
- Pdq trays
- Touch Screen and Electronic Signage
- Custom End-Cap Displays
- Website Design
Supporting the People Selling Your Products:
Getting the mindshare of the retail sales representatives is a key factor to establishing velocity. Getting your first order from a retailer is important, but your primary goal is to gain sales velocity so you can get re-orders. You accomplish that by getting mindshare on the sales floor.
Jasbr has the talent and expertise to support the retail sales representatives and distributor sales teams who are selling your product. Our solutions include:
- Product training collateral
- E-learning programs
- Video production
- Instructor-led training
- Trade-show support
- Webinar training
- Field Labor Programs
Promotions Drive Sell-Through:
You will use promotions to drive sell through throughout the product life cycle. Whether you are in launch-mode, focusing on a seasonal drive period or selling out last year’s product to make room for the new models you need to have a promotional plan from the start.
Jasbr has the expertise you need to plan for and develop your promotional calendar. We will do the financial analysis, demand planning, and execution incliding:
- Advance planning and promotional calendars
- MDF/Co-op program management
- Sales rep incentives
- Rebate and promotional management
- Dealer incentives
Free One-Hour Consultation
Free One-Hour Consultation
Free One-Hour Consultation
Free One-Hour Consultation
Free One-Hour Consultation
Free One-Hour Consultation
The Client is at the Center of Everything We Do:
Our mission is to build long-term and productive relationships with inventors, manufacturers, distributors and retailers...and that means you!
You can rest assures that, at Jasbr, your goals will become our goals. That begins with the discovery and learning phase and works through to on-going product management and succession programs.
Through our product marketing, product representation,and product management processes we will always be at your side.
Copyright 2011, Jasbr llc. All Rights Reserved
Free One-Hour Consultation
Click on a Segment to Learn More About the 7 P's of Product Marketing
