Product marketing and management consultants
Bringing new and innovative products to market
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Our product marketing and product management team members are experts in the retail, consumer electronics, telecom, wireless, hardware, housewares, and home goods categories.
Our team has a successful track record helping to bring products to market in the retail, web-retailing, distributor, affiliate, and wholesale channels for leading companies such as RCA, Thomson, Sanyo, General Electric, Sprint, Vonage, Panasonic, Take Charge, R3 Trade-Ins, Pay Anywhere and more.
We know what it takes to get your product into retail distribution and how to make it successful once it is in market.
•Competitive Products Review – Jasbr will conduct a detailed review of your competitors’ including a discussion of the pricing, distribution, and brand strategy. This typically includes detailed research and discussion around the new product process •Pricing Analysis – Jasbr will examine your cost structure and give detailed recommendations with regard to areas that you need to invest and/or reduce cost in order to meet the needs for your prospective new product distribution channels. •Target Markets Review - The Jasbr team will provide you with a detailed analysis and plan for brining your new invention to market. This includes making recommendations for retail distribution, wholesale distribution, and direct-to-consumer invention marketing plans •Product Positioning and Benefits – It is critical that you are able to communicate a clear value proposition as part of you new product marketing plan. We will assist you in clarifying and clearly communicating your new product’s features and benefits both for your customers and your distribution •Brand Development – You will want your new product to stand out from the crowd and clearly communicate you value to the consumer. Whether it is your logo, your tag-line, or other branding elements, Jasbr has the expertise to assist you with this portion introducing a new product in the market. •Product Distribution Planning – Whether it is specialty retail, mass merchants, warehouse clubs, mail-order, web retail, or direct-to-consumer, each distribution channel has specific needs for gross margin, packaging, and pricing to the consumer. You will take advantage of Jasbr’s expertise by receiving guidance on how to best utilize each channel while establishing long term relationships •Product Development Plans – Often, developing a single new invention or product will help you get a meeting or even get you placed on a retailer’s shelf. But in in order to create long-term relationships you may need to develop additional products of line extensions. Jasbr will assist you with brainstorming and presenting your future product roadmap as part of the new product process. •Sales Management Plan - Jasbr has established relationships with dozens of key retailers, distributors, brokers, and direct-to-consumer companies. Our network of manufacturer’s representatives is experienced at successfully introducing new products in the market
Making Your Product Successful in the Marketplace
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Learn How JASBR Executes the
7 P's of Product Marketing
Do you want to sell a new Invention? Are you launching a new product? Do you need help with the new product process or a new product distribution strategy?
JASBR assists inventors and companies with bringing their new products to market in the consumer electronics, telecommunications, wireless, home, and hardware segments. We help them to sell new inventions through our network of manufacturers representatives who can create new product distribution at key retailers like Best Buy, Wal-Mart, Target, Kmart, Sears, RadioShack, HHGregg, Lowes, Home Depot, AAFES, Fry's Electronics, BrandsmartUSA, Dollar General, Family Dollar, CVS, Walgreens, QVC, HSN, and more.
Jasbr can help companies with improving their sell through and unit sales in retail and wholesale channels through our retail packaging, display, training, and labor programs. These are just some of the components of any ongoing or new product marketing plan and Jasbr will utilize them as part of the new product process when you are introducing a new product.
JASBR combines creative, analytic and strategic expertise with the tactical experience that inventors need when introducing a new product and that companies need when launching a new product. Our product marketing, product management, and new product process programs include: product sourcing, product positioning, brand development, packaging, product assortment, line extensions, manufacturer's representative, new product distribution, sell-in, sales optimization, sales planning, training and development, store displays, supply chain management, demand planning, and much more.
Utilize Jasbr's skills and knowledge to bring your new product to market. Our product marketing and product management experts do the hard work required to take a product from concept to reality as part of your invention marketing plan. When you engage with Jasbr, you can focus on what you do best which is coming up with new and innivative ideas while we help you to sell new inventions.
We are adept at the development and execution of packaging, retail displays, merchandising, and a full range of marketing and advertising collateral and media. As part of your new product distribution plan and new product marketing plan we will also provide initiatives for competitive analysis, viral website plans and initial market penetration strategies.
Companies with existing product lines should consider engaging Jasbr for sales optimization services to improve their product distribution and sell-through. Our services include store displays, sales collateral, retail training solutions, and more.
Jasbr’s consultants provide you with a marketing strategy for new products and develop tactics for improving the sales of existing product lines
Inventors and small companies love to create new and innovative products and services, but they do not always have the skills or background required to successfully market their products or to sell new inventions. The truth is that the success or failure of a product is not necessarily determined by the quality of the product but by the marketing plan for the invention….
That is where Jasbr comes in. Whether you are launching a new product or are seeking to reinvigorate the sales of an existing product line, our professional team will create a detailed product marketing strategy for you. This will include:
Product Launch and Marketing Strategy
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Entrust Your Product Marketing Plan to Jasbr